So, the Tour de France starts (finally) tomorrow morning with the prologue in London and will be shown on Versus (the old OLN). It seems Versus has taken a bit of a different approach to advertising the tour this year here in the US after a serious drop off of viewers in the first post Armstrong race. As much as this Wall Street Journal article says this new direction is a bad thing I find it refreshing that someone is actually coming straight out and addressing the issues that all of the potential viewers are thinking and talking about anyway.
While baseball continues to try and ignore the never ending drug debates and conspiracies (including letting the ah Bonds keep playing to take over the all time HR record in the next few weeks) Versus is out there addressing the subject and trying to salvage what dignity they can from the taint. Don’t get me wrong, I would have and still will be watching as much of the tour as possible and I really don’t care about the drug scandal that much. (I care about the baseball scandal because I think Barry is a jerk and I just don’t think he should beat Hank Aaron for that record).
The way I see it is that it’s a shame that some of the greatest cyclists in the world today will be unable to compete in the premier cycling event because of this whole thing. (Though I also respect that in cycling something is being done about it unlike in baseball with jack a** Barry). As for the advertisement campaign, they’ve got nothing to lose since anyone who might be interested in watching the tour certainly knows about the “scandals” and most likely has their mind made up about whether they’re going to watch it already. If nothing this could be a little fresh breath of air for people seeing that the cyclists are signing an oath stating they won’t take anything during the tour. Granted a person’s word is only so strong but at least it’s a start.